Shoppers changing habits as budgets squeezed
The latest grocery share figures from Kantar Worldpanel, published yesterday, show the UK grocery market growing at 4.5 per cent on the same period last year. That is below the 5.3 per cent grocery price inflation over that time, indicating a small fall in sales volumes.
Kantar director Martin Whittingham said there was also evidence consumers were managing budgets by making more shopping trips but buying fewer items on each outing.
Advertisement
Hide AdAdvertisement
Hide Ad“These changes are at the margin but illustrate how shoppers are trying to cope with the increasing pressures on their household budget,” he said.
Morrisons once again achieved the strongest growth of the big four supermarkets, but Sainsbury’s was close behind, both retailers gaining an extra 0.1 per cent of total market share since last year.
Tesco’s share slipped to 30.4 per cent from 30.8 per cent as it only managed 3 per cent growth, while Asda was another faller, as its share dipped from 17.8 per cent to 17.4 per cent.