Prime Day 2021 will feature can’t miss deals from top brands including LEGO, Bosch, Fitbit and Philips and more than a million deals globally from small and medium-sized businesses selling on Amazon As part of Amazon’s investment of more than $100 million worldwide to help small business selling partners succeed: Prime members can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from 7th – 20th June AmazonSmile, Amazon's charity initiative that allows customers to support their favourite charity at no extra cost to the customer or charity each time they shop, is now available on the Amazon App: For Prime members activating for the first time from today until 22nd June, Amazon will donate 5% of their first qualifying Prime Day purchase to their chosen charity – 10x the regular donation rate Amazon’s annual Prime Day event will be held on 21st and 22nd June, kicking off summer with two days of epic deals and the best savings Prime has to offer. The shopping extravaganza will deliver Prime members over two million deals worldwide across every category, including fashion, home, beauty, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more. Prime Day kicks off at 00.01am on 21st June and runs through 23.59pm on 22nd June for Prime members in the UK, U.S., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia. From today, when a Prime member activates AmazonSmile, Amazon's charity initiative that allows customers to support their favourite charity at no extra cost to the customer or charity each time they shop, in the UK Amazon App, Amazon will donate 5% of the purchase price of their first qualifying Prime Day purchase to their chosen charity – that’s 10 times the normal donation. Not a Prime member yet? Join Prime or start a 30-day free trial at amazon.co.uk/primeday to participate in Prime Day. Stay up to date on Prime Day by asking Alexa. Just say, “Alexa, keep me posted on Prime Day.” Prime members will be able to support small this Prime Day, with more than a million deals available worldwide from small and medium-sized businesses. Additionally, customers can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from 7th – 20th June. This Prime Day and throughout the rest of 2021, Amazon will spend more than $100 million globally on new promotional activities that encourage customers to shop from small businesses selling on Amazon. Prime Day provides small businesses with an opportunity to market their products to millions of Prime members around the world who are excited to shop for great deals. “This Prime Day, we’re offering Prime members millions of deals from great brands which we know our customers love. We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10 offer’, which will help thousands of smaller companies in the run up to Prime Day,” said John Boumphrey, Amazon UK Country Manager. “As a Prime Day first, we’re also delighted to be increasing our donations to charity when customers shop through AmazonSmile, so there is plenty for everyone this year.” Don’t Miss Out on Prime Day Savings More Ways than Ever to Support Small Businesses Tens of thousands of UK-based small and medium-sized businesses sell their products in Amazon’s stores across the world and Amazon provides practical support and services to help them grow. More than 60% of UK businesses selling on Amazon export to customers all over the world. Last year they achieved total export sales of more than £2.75bn and supported more than 85,000 job opportunities in the UK. Last year also saw the launch of the Amazon Small Business Accelerator with Enterprise Nation, the small business support network, to help 200,000 small businesses and startups across the UK respond to the impact of the pandemic and lockdown with online learning, bootcamp events, and access to free services, credits, training and support. "We launched our business through Amazon a couple of years ago. It was so much easier doing it this way, as you have the equivalent of an in-house customer services team, marketing and fulfilment support all in one place. Without Amazon we would not have been able to grow and export to new markets along the way.” Said Andy Jefferies, co-founder Dock and Bay. “Prime Day is an important moment for us as it brings new customers to our business and has previously helped to increase sales tenfold. It’s not just the exposure you get during the event – it allows us to grow once Prime Day is over. This year the small business promotion in the run up to Prime Day also means we can deliver more products as the weather warms with more people then talking about Dock & Bay!” Ways to Shop this Prime Day Prime Day Helping to Create Good Jobs in the UK