1,000 food champs needed
The project will recognise hotels, B&Bs and visitor attractions that use fresh seasonal produce and promote where their food comes from.
The Scottish Government is contributing £450,000 to the project and tourism body VisitScotland is giving £470,000-worth of support in kind.
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Hide AdAs many as 2,500 businesses could be assessed over the next three years, with the ambition of getting at least 1,000 signed up by 2015.
It comes at a key period for tourism, with the second year of Homecoming taking place in 2014 along with the Glasgow Commonwealth Games.
Rural affairs secretary Richard Lochhead said: “Scotland’s food sector is one of our greatest success stories. Now is the time for all businesses to aspire to the standards of the best.”